Show Notes
Under 1 percent of your traffic is showing you how buying decisions get made now. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Ross Djunisijevic of Little Data about what visitors arriving from ChatGPT and Gemini do once they reach your site. If you manage paid media or analytics, you'll leave knowing how to find those visitors in GA4 and what their landing pages tell you about intent. They cover the user level segment that makes the pattern visible, why comparison pages take more B2B traffic than anyone expects, why niche topics like PPC get the worst AI answers, and where paid search holds its advantage as LLMs move toward paid answers. Ross also shares the accountant story that explains why clients now trust a chatbot over the specialist they hired.
Ross Djunisijevic is an analytics specialist at Little Data, working across e-commerce and SaaS. He reads the signals advertisers send to ad platforms and spends his spare time in GA4 Explorations. He stumbled into ads and analytics as a junior developer and never looked back. Find him on LinkedIn.
Host Lisa Raehsler is the founder of Big Click Co., a Microsoft MVP, and a paid media strategist with more than 20 years in digital advertising.
