Show Notes
Stop chasing competitors. Follow your customer, and let their behavior decide where your PPC budget goes.
AI is rewriting competitive research. Recorded live in the HeroConf San Diego 2026 Expo Center, Lisa Raehsler talks with Brittany Sager about how AI Max, LLM answers, and ChatGPT ads are changing the way advertisers size up the competition.
In this episode:
- How to use LLMs to turn competitor reviews and Reddit threads into ad copy that stands out
- Why AI Max can make brand impression share look like 10% when it isn't, and what to watch instead
- When ChatGPT ads, Reddit ads, and AI-generated video deserve your budget, and when they need groundwork first
Lisa brings 20+ years of paid media strategy to the conversation, pushing on the real decisions advertisers control: where budget goes, what the ad says, and which KPIs still mean anything.
About the guest: Brittany Sager leads a team of strategists at Seer Interactive, a digital marketing agency specializing in paid media, SEO, GEO, creative strategy, and analytics. Seer builds smarter, full-funnel strategies for brands that drive growth and prove ROI with data. Her thought leadership focuses on the full customer journey and how brands can turn that understanding into real competitive advantage.
Watch this episode on YouTube: https://youtu.be/gapq7sRKOCQ
Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanysager/
Connect with Lisa Raehsler
LinkedIn: https://www.linkedin.com/in/lisaraehsler/
Website: https://www.bigclickco.com/
Newsletter: https://thepaidmediamix.substack.com/
