Show Notes
ChatGPT now rewrites advertisers’ headlines and descriptions to match each user’s conversation, and the feature is switched on by default. If you advertise on ChatGPT, the copy your customer sees may not be the copy you wrote.
In this Flipping the Script episode of AI Ads and Beyond, guest host Jeremy Rivera interviews Lisa Raehsler, the show’s usual host. Lisa shares the ad ChatGPT served her after a yogurt snack chat, walks through a hypothetical where the same automation misses on relevance, and breaks down Google PMax’s new channel group controls.
What you’ll learn:
- ChatGPT’s preamble: The intro sentence that ties the chat to your ad, and why relevance decides whether it works.
- Switched on by default: Both features start on. A yes or no from you beats silence.
- PMax channel groups: How to cap or zero out display and search partners when they drag down results.
New book from Lisa: Good Enough to Replace You: What to Do When Google Ads AI Takes Over. Includes the Keep or Cancel test, four questions to run on any AI feature before you leave it on.
https://www.bigclickco.com/good-enough-to-replace-you
Lisa has spent 20+ years in paid search, and she runs every AI feature through her Keep or Cancel test before she leaves it on. Hit play to hear what she’d check first.
Watch the full episode on YouTube: https://youtu.be/TY_bsMvUcmY
Timestamps
00:00 I just wanted a snack (a hypothetical gone wrong)
00:28 Jeremy flips the script
01:10 ChatGPT ads now rewrite your copy
03:00 The preamble, and Google’s SERP rewrites
04:34 Already opted in
05:57 How ChatGPT decides an ad is “useful”
08:16 Same ad, 12 times
09:46 PMax channel group controls
12:30 Smart ads, manual labor
15:00 PMax runs on conversion data
15:34 Final thoughts
16:14 Lisa’s new book: Good Enough to Replace You
Connect with Lisa Raehsler
LinkedIn: https://www.linkedin.com/in/lisaraehsler/
Website: https://www.bigclickco.com/
Newsletter: https://thepaidmediamix.substack.com/
Connect with Jeremy Rivera
Unscripted SEO: https://unscriptedseo.com/
Jeremy Rivera: https://jeremyriveraseo.com/
SEO Arcade: https://seoarcade.com/