Latest Episodes
Episode 7
•
September 02, 2026
AI Website Visitors. Here's Where They Land
Under 1 percent of your traffic is showing you how buying decisions get made now. In this episode of AI Ads and Beyond, Lisa...
00:31:54
Episode 6
•
July 21, 2026
Google Ads AI Helps You. Or It Helps Google
AI is a capable driver, but the direction depends on you. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Joel...
00:31:04
Episode 5
•
June 22, 2026
Google Ads Said Poor. It Was Her Best Converter
AI optimization tools in Google Ads underperform in niche B2B lead gen accounts, and most platforms aren't telling you why. In this episode of...
00:28:20
Episode 4
•
June 08, 2026
Meta Ads Auto Enables AI Features. What to Cancel or Keep
Meta is rolling out AI features constantly and most advertisers have no idea what's been auto-enabled in their accounts. In this episode, paid media...
00:32:50
Episode 3
•
May 11, 2026
AI Made PPC Easier. The Skills Gap Got Worse.
John Williams, Senior Paid Media Leader, rates the skills level in PPC at a 2 out of 10. The industry stopped teaching strategy before...
00:30:49
Episode 2
•
April 22, 2026
AI Is Not Your Edge in PPC for Small Businesses. Strong Offers Win
Explore how AI is transforming paid advertising strategies for small businesses with Lisa Raehsler of Big Click Co., from automation misconceptions to practical starting...
00:25:59